Toy stores must target two distinct audiences: children, who are the end users, and parents, who are the shoppers. Having just one marketing strategy won’t prove to be very effective for your toy store, as you will only reach a portion of your market. It is best to use a mix of mediums and messages […]
When my siblings and I were kids, the gifts that got the most attention were the ones that really helped us imagine and pretend we were doing something interesting or important. In 1965, the year Mom and Dad divorced, there was very little money for Christmas. But because the toys we received that year were […]
Everyone has an inner child who jumps and bounces whenever they see a superbly sculpted action figure or uniquely designed toy car, and toys as gifts are a good idea for anyone and everyone, be it a toddler, a man or woman. In fact, several collectors spend their entire lives collecting unique and rare toys, […]
It can be a little … not quite … overwhelming to embark on the process of setting up a new nursery. There is a multitude of products, styles, colors and prices and it’s all so damn cute. Not to mention, all that has to do with kids is prime time marketing. So often we are […]
Every mom and dad want a successful future for their children. But what qualities should be developed in children? Foresight: the quality you don’t hear much about, but what every child needs most! First we should try to understand what prediction is and why it is so important. We will tell you how to find […]
